About Us

The Earthmerch Story

I founded Earthmerch in 2020 with a clear mission—make sustainable merch as standard. Not an afterthought. Just the way it should be.

Lockdown changed everything. Planes were grounded, skies turned blue, and one day in the garden I realised I wanted to be accountable. To have an answer when the next generation asked what I did for the planet.

I had been running big projects for Universal Music, The Rolling Stones, U2, MTV, and the BRITs. But it was when launching the retail store at Abbey Road Studios that my interest in merch ignited.

Merch should be a rewarding, creative and enjoyable process - for us and for our customers. So, we built strong relationships with suppliers who share our values. People who believe in doing things the right way. A decent job, fairly paid.

Together, we now drive innovation. We partner with brands, artists and retailers who stand for something - and we are an approved government supplier to create real impact.

We are proud of it’s journey - of our stellar line-up of clients who use their platforms for good. And we’re just getting started.

Hannah Strickland

“When we chose Earthmerch for Love Supreme and The Long Road festival, we immediately saw a big uplift in the quality, aesthetic and design of our merchandise. That delivered a far better offering for our customers and revenues shot up. We need to feel safe with our partners - with Earth Merch we do”.

Ciro Romano
Owner, Love Supreme Festival

Our Ethos

Lets Talk Supply Chain

Earthmerch conducts lifecycle analysis on each product.

We provide traceable supply chain certifications and prioritise ISO-9001 & B-Corp suppliers.

We work with a supply chain audited by international recognised third parties, such as GOTs, Amfori BSCI, BSCI, SMETA, SA8000 and WRAP.

Smashing those CSR Targets

Earthmerch is a female owned SME. This often helps our clients meet their supplier diversity initiatives.

We support the organisations that put business thinking into sustainability.

Partnering For Good

Not all of us have access to proper clothing. At Earthmerch, we believe new clothes not only provide a basic human need, but help people feel valued and respected.

We donated new organic apparel to women’s shelters, national and local homeless charities and youth organisations.

Restore Nature

Earthmerch offers an opt-in mechanism to balance carbon.

Our partners support UN verified nature-based projects that remove carbon, restore biodiversity and improve livelihoods.

Option both here in the UK and threatened bio diverse hotspots.

Size Inclusive

Each person should be able to wear and enjoy great merchandise, without exception. Size inclusivity is our standard, just like sustainability.

We design uniforms that are durable, comfortable and look equally good on all.

Paying It Forward

Earthmerch is proud to partner with Supajam, who help young people aged between 16-25 with social, emotional or special educational needs at campus’s throughout the UK.

Earthmerch provides student mentoring, merchandise workshops and festival work experience. www.supajam.co.uk